Singer and CEO Park Jin Young's relentless day will be revealed through an MBC variety show.
In the 409th episode of MBC's "Omniscient Interfering View" (Planning: Kang Young-seon, Directing: Kim Yun-jip, Jeon Jae-uk, Kim Hae-ni, Jung Dong-sik, Lee Da-woon, Writing: Yeo Hyeon-jeon) airing on August 1st, the Cheong Wa Dae meeting scene of Park Jin Young, co-chairman of the Public Culture and Exchange Committee, will be broadcast. At the meeting with Presidential Chief Secretary Kang Hoon-sik and Minister of Culture, Sports and Tourism Choi Hwee-young, Park Jin Young presents the 'Phenomenon' project directly while expressing his ambition to create the world's largest K-Coachella. The plan is to create a festival enjoyed by fans around the world by adding large-scale performances featuring overseas artists and diverse K-culture experience programs.
Park Jin Young emphasizes that for the sustainability of K-culture, culture must grow beyond the cultural sphere into an industry, and expresses the role of K-pop. In this process, the background of how South Korea's four major entertainment companies—JYP, SM, YG, and HYBE—came together in unity will also be revealed.
Meanwhile, Chief Secretary Kang Hoon-sik shares an anecdote about receiving requests from leaders of various countries to obtain K-idol lightsticks during overseas summits. The behind-the-scenes story of Park Jin Young personally searching for and delivering lightsticks in response will also be shared. Along with episodes that demonstrate K-pop's changed status, serious discussions about the future of K-culture between the three will unfold.
Park Jin Young's visit to Cheong Wa Dae, leading popular culture, can be seen on MBC's "Omniscient Interfering View" airing at 11:10 PM on August 1st.
