Indoor swimwear brand Marc Piene unveils its new collection 'Sea Star Collection' tailored for the peak of summer heat.
Marc Piene has officially launched the Sea Star Collection, which breaks down the boundaries between indoor swimming and outdoor leisure. This lineup was conceived with the free-spirited essence of the ocean and moments that shine in water as its motif. Going beyond simple sportswear, it aims to be a lifestyle swimwear that can be widely utilized from indoor swimming lessons to glamping and water activities.
The collection's most distinctive feature is its sensual visual appeal. It is composed of three color options: a deep and mysterious navy, a vibrant pink that captures the energy of summer, and an enigmatic lilac. Graphic patterns inspired by the organic forms of coral and starfish in the ocean amplify the refreshing quality. Specially designed to maintain sharp and three-dimensional color expression when wet, it completes a refined silhouette both in and out of the water.
Functionality has also been significantly enhanced. The women's line features a semi-cut silhouette that increases mobility and a signature back style that provides a flattering fit. The men's line is crafted in a trendy short square style, making it versatile for couple swimwear as well. Through precise pattern design and fitting tests, it provides comfort even during extended wear or vigorous activities.
Marc Piene plans to conduct various promotions that engage consumers, including couple look experience events and water-friendly look campaigns to commemorate the launch and allow consumers to experience the brand's aesthetic.
