Beauty brand ANUA has achieved a cumulative 100 awards at Japan's Best Cosmetic Awards.
This achievement is based on a compilation of award-winning records from major Japanese beauty media outlets and distribution platforms from November 2023 to June 2026. ANUA added 37 more awards in the first half of this year alone, demonstrating its influence in the local market.
The product that received the most awards is 'PDRN Hyaluronic Acid Capsule 100 Serum,' which topped major awards including Voté, Biteki, Rakuten, and WWD, recording an impressive 19 awards on its own. This was followed by 'PDRN Hyaluronic Acid Capsule 100 Serum Mask' and 'Azelaic Acid 15 Intense Calming Serum' with 10 awards each, and 'Vita 10 Pore Strikes Brightening Toning Serum' with 9 awards, demonstrating consistent performance across the entire skincare product lineup.
The combined global cumulative sales of the top 4 most-awarded products exceeded 30.27 million units as of the first half of this year. The products show a balanced sales trend across diverse lineups in the global market without concentrating on specific items.
ANUA stated that strong product quality and efficacy based on trend analysis were the secrets to this success, and pledged to continue raising quality standards and introducing excellent products that address global consumers' skin concerns.
Meanwhile, ANUA continues its upward momentum, with sales surging 207% compared to the previous quarter during Japan's Amazon Prime Day held earlier this month, and securing the top 3 positions in the serum category.
