Aroma beauty brand Aromayong is launching a new product 'Lac Rose 2.0 Aromatherapy Cleansing Oil' to commemorate its 11th anniversary and is accelerating its expansion into department store channels.
Aromayong is a brand that started in Jeju in 2015 and has maintained its raw material and formulation standards for 11 years. Representative Yong Sun-hee, who holds an international aromatherapist certification, directly oversees everything from raw material selection to blending. Rather than pursuing mass market expansion, the brand has grown through experience-focused touchpoints such as department store boutiques and classes.
The new product is a 100% naturally-derived cleansing oil that blends 4 types of unrefined carrier oils and 5 types of organic-certified essential oils at a concentration of around 2%. It excludes PEG-based synthetic surfactants and applies naturally-derived solubilizing ingredients. It enables efficient cleansing in a single step without double cleansing, leaving skin clean and hydrated. The usage method is to handle for 1 minute on dry skin, then rinse with lukewarm water.
Composed solely of organic-certified essential oils without synthetic fragrance, the product delivers a scent that transitions from citrus to herbal notes with an amber woody undertone. Extensive testing was conducted to achieve freshness using only naturally-derived solubilizing ingredients without PEG-based components.
Aromayong currently operates permanent boutiques at 5 Lotte Department Store locations: Jamsil, Gangnam, Guri, Gimpo Airport, and Ilsan. Following a pop-up at Hyundai Department Store's Kintex branch, the brand is preparing for an official launch this fall. Following the principle of not stockpiling inventory, some products have sold out and are now available for pre-order.
Representative Yong Sun-hee emphasized the fragrance and texture perfected over 11 years without compromise, expressing her hope that customers will experience the wonder of Lac Rose every day during their cleansing routine. The new product is available for purchase through the official online mall, Naver Smart Store, department store boutiques, and pop-ups.
