The group HEART OF WOMAN is capturing the attention of global K-pop fans with differentiated content.
Following the title track "How Not to Lose Myself," HEART OF WOMAN has been presenting music videos for B-side tracks "Skit," "Different," and "Close to Me" in relay. This demonstrates confidence in the album's completeness while visually unfolding their own universe concept called "How Universe."
The recently unveiled "Close to Me" is a track that combines groovy bass and sensual R&B sound. Previously pre-released in band version on "ItsLive," it garnered word-of-mouth buzz and proved HEART OF WOMAN's wide musical spectrum.
The diverse directing techniques used in the B-side music videos are also garnering attention. Shot on location in LA, "Close to Me" captures the melancholic feelings of youth through camcorder and vintage lens textures. In contrast, "Skit" showcases trendy energy through guerrilla-style iPhone filming, while "Different" presents fantastical visual aesthetics with ruins transforming into a jungle.
Visual transformations also stood out. HEART OF WOMAN has mastered styling ranging from ballet-core looks to Gen Z-sensibility denim street looks, and all members underwent a bold transformation with blonde hair, establishing a distinctive presence.
In this way, HEART OF WOMAN continues their debut album activities with well-made content filled with different genres and storytelling for each B-side track. Expectations are high for their next moves as they satisfy both eyes and ears simultaneously while building their universe concept.
