Adidas Originals has unveiled a new product, the 'Adista XLG,' which reinterprets sports heritage as everyday style.
The 'Adista XLG' is a model that applies bold silhouettes and sensory colorways based on the sports DNA of the existing running shoe 'Adista.' It blends dynamic running energy with street fashion to present a lifestyle look that blurs the boundary between sports and everyday wear.
Partner Park Jae-beom participated in this new product photo shoot, showcasing his stylish side. Park Jae-beom created a sensory street style by matching denim pants and sleeveless tops, and elevated the product's appeal through the photoshoot and campaign video that brought out surrealistic spatial elements.
The product features an oversized midsole, mesh upper, and reflective details, balancing functionality and design. With a trendy blue lineup as well as black and orange color options, it can be utilized from sporty styling to everyday street fashion.
The 'Adista XLG' photoshoot and related videos can be found on Adidas Originals' official SNS, and the product is available at Adidas' official online store, major brand centers, and flagship stores.
