Jewelry brand JSTINA has unveiled a new campaign 'Wear the Afterglow' featuring muse IU.
The campaign, based on the message 'Wear the Afterglow, wear the lingering light,' captures the afterimage of light left behind after nature's breath passes through in cinematic visuals. In the pictorial, IU wears the Merle collection and creates a distinctive lyrical mood, expressing the delicate details inspired by lace with her own sensibility.
The Merle collection worn by IU is a jewelry collection inspired by Merlett, which means lace in Italian. It features a modern reinterpretation of lace's delicate patterns and punching details, characterized by capturing the sunlight and texture of air filtering through leaves through layering and transparent structures.
The collection is customizable jewelry that allows for free combination of gold and silver pendants. Composed of pendants and chains carrying six meanings—eternity, hope, love, promise, wish, and luck—it allows you to complete your own special story by combining different motifs. IU showcased restrained beauty by layering an eternity gold pendant with striking punching details and oval-shaped promise and wish silver pendants.
A JSTINA official stated that this is jewelry that can be kept for a long time with personally chosen meanings, and expressed hopes that it becomes a meaningful gift for loved ones or oneself.
The Merle collection presented by IU is available at JSTINA department store locations nationwide and the official online mall, with promotional discounts and string bracelet giveaways also being offered.
