Premium haircare brand Sinoru has entered Musinsa to expand its presence in the online market.
Sinoru is a brand jointly developed by Korea and Japan between Cheongdam Salon Hatz CEO Baek Heung-kwon's expertise and Japan's FITS. Based on the brand philosophy of bringing healthy changes to damaged hair, it proposes a 4-STEP hair routine consisting of shampoo, treatment, serum, and oil that allows consumers to implement the salon's professional clinic at home.
Key ingredients such as protein, hematine, and ceramide are strategically placed at each step to help nourish hair and improve shine. The product underwent approximately 9 months of verification and has already received positive consumer response at Salon Hatz stores.
To commemorate the launch, Sinoru will hold a brand special promotion from July 27 to August 5. During the event period, all products will be offered at a 15% discount, and customers who purchase 80,000 won or more will receive a complimentary Silky Veil Oil.
Sinoru stated that it is meaningful to introduce products verified at Salon Hatz to more consumers, and that it will continue to expand its premium haircare experience based on professional expertise.
