Adidas Originals, as the main sponsor, successfully concluded the 'One Universe Festival 2026 (hereinafter OUF 2026)'.
Marking its fourth edition this year, 'OUF 2026' is a music festival hosted by Peaches with Adidas as the main sponsor. Held over two days on the 25th and 26th at Paradise City in Incheon under the theme of 'Driving Music,' top-tier artists from both domestic and international markets added to the excitement. Adidas set up a special stage called 'Adidas Time' and a dedicated booth to engage with attendees.
The brand booth, designed with a shoebox exterior, featured dedicated zones showcasing the running shoe 'Adista' and denim collections. Various Adista lineup including 'Adista XLG,' Mold, and Control 5 were prominently displayed, and a photo booth utilizing the shoe's distinctive three-dimensional silhouette drew crowds of visitors.
The 'Peaches Collaboration Zone' unveiled the second collaborative collection with Peaches, and the 'Motorsports Zone' featuring motorsports lines including Mercedes-AMG Petronas F1 Team and Audi Revolut F1 Team were also set up. Inside the booth, interactive events including vehicle exhibitions, speed games, photo zones, and paper ball cap giveaways took place.
During the main event 'Adidas Time,' The Rose took the stage on the 25th and AKMU on the 26th. Both teams wore the 'Adista XLG' and denim collection, showcasing individualistic performances. On the 25th during 'Peaches Time,' dance crew WeDamBoyz wore the collaborative collection and presented dynamic performances.
Adidas stated that this event was a meaningful stage to directly experience the brand, and indicated plans to continue connecting sports, fashion, and cultural content in the future.
