Adidas Originals is partnering with Peaches., a street car culture-based brand, to exclusively launch their second collaborative collection in Korea on July 31st.
Peaches. is a brand that bridges young people and car enthusiasts through content that fuses fashion, music, and automobiles, and has been expanding its presence centered around motorsports and car culture-based communities.
Following their first collaboration in April, this new collection draws inspiration from 'Car Lovers,' those who express their identity through fashion. The dynamic nature of car culture and the aesthetics of vintage car magazines have been reinterpreted with contemporary sensibility and applied across footwear, apparel, and accessories. The collection is made even more special as an exclusive lineup available only in Korea.
The main footwear item is based on Adidas's 'Megaride F50,' incorporating Peaches.'s unique car culture sensibility. A distinctive graphic developed by Peaches. has been added to the insole, and color details inspired by automobile parts combined with collaborative branding showcase the distinct identity of both brands.
The apparel lineup is completed with diverse offerings including racing jackets inspired by motorsports, denim shorts for a casual look, and ball caps. Each product features Peaches.'s signature graphics and branding elements to showcase its unique style.
The new collaborative collection was first unveiled at the 'One Universe Festival 2026,' hosted by Peaches. and sponsored by Adidas from July 25th to 26th, generating buzz. At the special 'Peaches. Time' stage, dance crew WE-DAMBOYZZZ and artist JOY BALANCE & BRAE performed original performances wearing the collaborative products, receiving enthusiastic applause from the audience.
The Adidas Originals x Peaches. collaborative collection will be available starting July 31st through the Confirmed app and major Adidas Originals stores including the Garosu-gil flagship, Hongdae brand center, and Seongsu flagship. Additional sales are scheduled to follow on Peaches.'s official online store. Further details can be found through the official social accounts of both brands.
