Derma hair care brand Fromlabs has been selected for 'Olive Young Pick' for the first time and will be showcasing promotions at Olive Young from August 1st to 29th.
Following a sold-out record after launching on Olive Young's online mall last year, Fromlabs expanded to offline stores in April this year and has continued its growth momentum. Based on these achievements, the brand was selected for this Olive Young Pick event.
During this event, three signature products—treatment, powder, and shampoo—will be sold as special package sets. Customers who make purchases will receive items on a first-come, first-served basis, including an adhesive brush, 107ml treatment, and travel-size shampoo (50ml). From August 1st to 4th during the event period, special pricing will be offered, and on Olive Young Live on August 7th, discounts of up to 38% will be provided.
Fromlabs offers high-functional products featuring its proprietary 'hair adhesion protein capsule' technology that improves hair damage while preventing nutritional components from washing away. The damaged hair care line sells at a rate of one unit every 1.3 seconds on its official mall[1], and the brand has been recognized for its excellent product quality through its listing at 'Salon Hatz,' a premium beauty salon in Cheongdam-dong.
Fromlabs stated that with strong consumer interest, the brand is participating in the August Olive Young Pick with abundant benefits, hoping customers will effectively care for hair damaged by heat and UV rays.
Meanwhile, Fromlabs is a derma hair care brand under The Founders, which operates global beauty brand ANUA. Based on its proprietary protein adhesion technology, the brand ranked 1st and 2nd in the treatment/mask category at the 2025 Hwahae Beauty Awards.
[1] Based on sales of Fromlabs official mall damaged hair care line from 12:00~12:59 on 01.26.2026
