Adidas is introducing the "Seoul 100K Edition" ahead of the international trail running competition "2026 Seoul 100K." Additionally, the company will hold a "Free Expo" at major stores and its official online store from July 31 to August 9.
This collaborative edition consists of a product line for trail running, including the technologically advanced shoe "Terrex Agravic TT," as well as caps, t-shirts, shorts, and socks. A photo shoot capturing the course that cuts through Seoul's urban landscape and rocky terrain has also been released.
During the Free Expo period, customers who purchase trail running products including the edition for 300,000 won or more will receive an entry ticket to the Seoul 100K event. At four stores including The Hyundai Seoul and Hyundai Department Store Pangyo, 20K course participation tickets will be given on a first-come, first-served basis, while Seochon store and the online store will offer them through a raffle.
Additionally, customers who purchase products at designated stores will receive a trail running essentials kit. During weekends, running sessions including injury prevention and early morning running classes will be held at the Seochon and Gyeongbokgung premises stores, with a whistle giveaway program for participants who complete 5km runs.
From August 4 to 17, a digital challenge will be conducted through the Adidas Running app. Participants who run a cumulative 20km or more will have the opportunity to enter a raffle for 100K, 50K, and 20K course participation tickets.
Adidas stated that it will accompany runners through their preparation process from the Free Expo to race day, providing strong motivation and memorable experiences.
