LG Household & Health Care is accelerating its global market strategy by leading with 'Youthsome,' which applies its proprietary R&D technology, and 'The Crème Shop,' which has completed its rebranding.
LG Household & Health Care participated in 'Cosmoprof Las Vegas,' North America's largest beauty trade show, held in Las Vegas, USA from the 13th to 15th (local time), showcasing differentiated brand innovation and receiving positive responses from local buyers and media. Cosmoprof is recognized as one of the world's three major beauty trade shows alongside Bologna, Italy, and Hong Kong, and is North America's largest B2B beauty event with approximately 25,000 global distribution professionals in attendance.
Youthsome, participating in the event for the first time, created its booth around the signature vibrant purple color of 'Youthsome Purple Corrector Toothpaste.' The brand operated a 'Stain Lab (whitening experience zone)' that demonstrated teeth whitening effects and a large photo zone, which was covered by local broadcaster KTLA, and was selected as a 'Top 5 booth' in Cosmoprof's official creator program. Previously, LG Household & Health Care led the K-hair care trend with Dr. G Root, and this time reaffirmed its R&D capabilities through complementary color principle whitening technology.
The Crème Shop, the North American subsidiary, unveiled its newly rebranded brand identity targeting Gen Z consumers in the United States. At the event, alongside flagship product 'Kiss and Blush,' the company showcased second-half new products 'Heat Up Glow Up' and 'Cool Quench,' which care for pores through heating and cooling effects inspired by Korean spa therapy. In particular, the experience zone for creating personalized products received an award from local media 'New You Magazine.'
LG Household & Health Care plans to strengthen experience-focused offline marketing where consumers can feel superior efficacy through all five senses, and solidify its position as a global brand leading intelligent K-beauty based on its distinctive R&D capabilities.
